Social Media Marketing
For many people, their social media pages are the first thing they check in the morning and one of the last things they read at night. Keep your business name fresh in your prospective customers’ minds with social media marketing, provided by Southern Minn Digital. Our social media experts will create engaging posts that both promote your brand and work with search engine algorithms to boost your rankings. We use keywords, links, photos, and videos to peak the viewer’s interest, implementing a combination of promotional and informational posts. Our social media marketing campaigns can be integrated with Facebook, Google+, Twitter, LinkedIn, and more.
Southern Minn Digital also offer search engine optimization to get your site found in organic search results. SEO combines the use of keywords in your website’s body content and the backend code, which includes title tags, Meta tags, alt tags, and more. Our team uses tools such as Google Adwords and Analytics, along with feedback from the business owner. This information is used to create a set of keywords which match what a customer types into a search engine to find businesses in your area and industry. We can add to, modify, and change the list of keywords and other SEO strategies at any time to ensure your online presence get you the leads you need to boost sales.
Southern Minn Digital has the knowledge, tools, and technology to optimize your brand’s online visibility. Our team will consult with you to uncover your specific goals and come up with a personalized marketing strategy. This strategy will ensure your target audience not only notices your website and social media pages, but uses them to take action, whether that’s buying a product, subscribing to a newsletter, or stopping in to your location. Online visibility includes creating a well designed website with effective SEO, active social media pages, accurate listings with Google Maps and other directories, and ad campaigns that will appear in search engine results and sponsored ad areas of social media pages.
With social media and review sites such as Yelp and Trip Advisor at everyone’s fingertips, it’s easy for a customer to leave a positive—or negative—online review in minutes. An unhappy customer can go home and post a negative review at any time, and you probably won’t find out until days or months later. While you cannot prevent negative reviews entirely, you can use reputation management to encourage loyal customers to post positive reviews and boost the visibility of existing positive reviews. Southern Minn Digital will take a look at many factors to come up with a customized reputation management plan. Posting testimonials on your website is also beneficial, and our web design experts can implement that feature as well.
Southern Minn Digital also provides native advertising, a form of paid media in which the ad experience follows the natural or “native” form of the user experience in which the ad is placed. Facebook’s suggested posts follow the format and functions of any other Facebook post and other social media sites such as Twitter, Instagram, and Pinterest also match their ads to the format of their posts. Our marketing experts can implement native advertising on any platform your business uses.