514 Central Ave. N. | Faribault, MN 55021

Programmatic Targeting

Our Trade Desk

Through Southern Minn Digital’s programmatic trade desk you are connecting to The Exchange—a comprehensive network of publishers that serve digital advertising through sophisticated automation— providing you immediate access to 95% of the websites in North America, 80% of the websites worldwide, and 95% of daily internet traffic. With over a million websites at our disposal we will deliver your message to your potential customer in real time through multiple platforms—Mobile, Desktop, Web Browser, Social Media and In-App.

Southern Minn Digital is committed to providing the highest level of customer service.

Our Programmatic Strategy

  • Targeting Mix. Southern Minn Digital uses 3rd party data layered with content targeting (channel & category) and keyword targeting to reach the customer’s specified demographic and geographic audience. Geo-fencing and geo-conquering strategies also available.
  • Viewability. Southern Minn Digital only buys viewable impressions.
  • Above-the-fold placement. Southern Minn Digital only bids on premium placement.

Our Service

  • Transparency. Southern Minn Digital provides detailed monthly reporting that shows delivered impressions, clicks, and CTR by each specific audience segment.
  • Brand Safe. Southern Minn Digital only works with high quality Exchange platforms.
  • Daily Optimization. Your campaign is managed daily by a dedicated account team to ensure high CTR’s and conversions.


“With friendly-fun personalities, it makes working with Southern Minn Media a wonderful experience. They made learning the process easy to understand, respond quickly to any change requests, have creative ad ideas, and come onsite to meet with us monthly to go over our metrics. Beyond that, we have seen very positive turnaround with our digital ads that leads to increased online applications.”
– Lindsey Bishman and Anni Yule, Human Resources at Amesbury Truth

Targeting Mix

Contact Information


514 Central Ave. N.
Faribault, MN 55021

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